Ann: Appendix 4C - quarterly, page-35

Margin improvement is the whole idea. Growth and hence economies of scale will improve the margins. There is no other strategy. They all try to do the same. KTD just explained that in the current 4C report. It is all geared towards more sales, productivity improvements, loading up on ingredients before they become more expensive etc.

... AND here comes the mental bias: as a holder we would like to believe this as a rationale and executable strategy. ... As a non-holder you would like to see confirmation of it ...