Hi BgRakia,
You wrote;
Our March quarter will be very good I feel. This is my opinion as we are spending a lot on advertising but this is translating into a lot more sales and interest. Excellent and sound business model as this quarter they increased sales by 31% (which is pretty decent), without increasing cost of sales.
Advertising & Marketing Costs
December 2014 Qtly - (35)
March 2015 Qtly - (27)
June 2015 Qtly - (97)
September 2015 Qtly - (112)
I agree, that spending is translating into a lot more sales and interest. However, I feel should their Referral Program initiative be launched soon, this could be the game changer for the business. We now know that their referral program's generic codes have been launched and that their unique codes are in development, so only one step to go. Referral Programs implemented right have the potential to take word of mouth marketing to a whole new level. Look at Uber and AirBnb as examples. An app for their referral program would be instrumental I believe in reaching a far greater audience. Think of this integrated within their PeerPass platform!
Excellent Qtly Report, well done CL8!!
Tony
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- Ann: Appendix 4C - September 2015 Quarterly Report
Ann: Appendix 4C - September 2015 Quarterly Report, page-20
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