Here is one of the reasons @Stweeve
"The hCG assay using the Anteo Mix&Go particles used half the amount of antibody to achieve better sensitivity than the covalently conjugated particles."
Antibodies are the most expensive part of the test - So by being able to achieve the same result with half as many antibodies is a large saving IMO
Ann: Appendix 4C September Quarterly 2015, page-20
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