If you followed P & G they enjoyed organic growth of Olay and SKII every Quarter around 10%. So have we seen this growth transpired in OBJ accounts? I say yes it has but not in the sense of royalty but as P & G building a loyal customer base behind the scenes.
If one can buy a booster and use it for one year and also use same booster across multiple products and brands, that will not going to help royalty to OBJ, but what it will help with is building a loyal customer base for the products we are involved in. what we see every OBJ 4C quarterly is mostly new consumers buying boosters/wands. going by the seasonal release of booster P & G isn't expecting consumers to buy boosters every other day.
IMO, Once the advanced packaged products launched in to markets landscape will definitely change for OBJ.
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