I completely agree IronPig. The rental model has been a boon for both Chep and Loscam and when combined with their multi-depot distribution capability, they are a force to be reckoned with.
Bear in mind that a rental business is very capital intensive, and while shareholders might embrace providing capital for that purpose, they would need to see some leadership from improved sales at RAN before doing so.
No Rental option > Languising sales > Reluctance to provide new capital > Languising sales
I am not sure how RAN can break this downward spiral.
I completely agree IronPig. The rental model has been a boon for...
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