Cost of sales has come down substantially and they're working...

Cost of sales has come down substantially and they're working even harder on it. that's good.

but where are the sales??????

its a constant!! NEVER ENOUGH SALES !! if we did this in reverse.... got the sales first and broke even or lost, then worked on cost reduction, the sales would stick and grow as cost is reduced & RAN becomes profitable.

either the product just isnt any good ( or Co's perceive it as such) or they just have a shit sales force.

i agree BigAl, get a highly motivated sales force with big commission incentives to get this thing running. bring sales in ! take a break even or a loss even to establish sales. once we have many clients they will lend credence for others to follow suit ! and more sales come in and we work on costs, reduce sales commissions over time and hey presto... problems solved !