Agreed, but I guess they are waiting until they have all their...

Agreed, but I guess they are waiting until they have all their ducks in a row, and can really ramp up. It must be a difficult equation, trying to work out how much to spend on promotions when distribution and sales will be limited without being able to make some major claims (until FDA or USDF tests come in). I think they are simply spending the minimum they can justify ensuring anything spent on promotion can at least pay for itself through increased sales. Not much for sale now in the 8 - 9 c range so interesting to see if the SP will drift up or back down from here.