What is going to ruin this stock is the knowledge of investors...

What is going to ruin this stock is the knowledge of investors that don’t understand the market that PointsBet is operating in. In order for the company to gain market share and especially penetrate the US market they will need to pump a lot of money into their marketing. Online betting is all marketing and appeal to the naked eye of punters. I’m a millennial punter myself and have the PointsBet app and use it in conjunction with others. Let me explain to you how it works.

A large group of my friends and I all have accounts on various platforms (Sportsbet, Bet365, Ladbrokes, Neds etc). Whichever betting agency is offering the best deals/specials/odds is the one we will stick with. In a way this makes it hard for market share in the sector to be dominant so it’s just a matter of taking market share of existing big players. This all comes down to marketing and targeting the younger population to grab their attention.

We are investing in a growth stock so you must understand the costs will be high until it’s name is established to the point where it needs to be.