good point. And to my surprise, it does appear to be in the area...

good point. And to my surprise, it does appear to be in the area of personalisation. But what can we expect of this? Pretty sure its not covered under the PDA, so I think we will simply see an addition to the current PDA or a new PDA to cover it. But then its still a long way, as we know, from PDA to product.

a separate point : under review of operations : Procter & Gamble, Wave II was excluded from discussion. Sure it was mentioned in the overview, but its exclusion from the detailed section is odd. Perhaps an oversight.