Nir **ay, Managing Director, Elsight (ASX: ELS) Reaching your...

Nir **ay, Managing Director, Elsight (ASX: ELS)

Reaching your audience with precision and an acute understanding of your market segments represent two key pillars that underpin any successful product marketing strategy. At Elsight, we are passionate about developing premium communications products that can be deployed across some of the world’s fastest growing sectors and industries like autonomous vehicles, security and drones. To be ahead of the curve when engaging with our customers in each domain, our team spends a lot of time researching and developing advanced connectivity solutions that place the power of real-time data transmission in our users’ hands. Doing this successfully requires having an intimate understanding of the pain points that our customers are facing in the present, as well as the pain points they may face in the future, and having a value-accretive approach towards ensuring that our product is seen as the absolute best solution for them.