Hi guys, I have been looking at this thread as well as others and just want to pass on a few observations.
Firstly, I am a user of Self Wealth and I use Commsec and other sources for research etc. Secondly, I am not a holder. This company has a lot of work ahead of it if it wants to become cash flow positive.
Remember that SW actually gives users their first 5 trades for free and also has a referral program, so the revenue generated in previous quarters is perhaps a little understated and it's likely that margins will improve as its user base and volumes expand.
Lots of platforms 'rob' users of interest as a means to generate revenue. If you have a large cash balance this would be annoying. But you could just buy an ETF like (AAA) or transfer the majority to a better account. From my understanding Robinhood does this as well.
The platform is not very flashy at the moment, especially if you aren't premium. Personally I can't justify paying $20 a month. This being said I rely on Commsec, company accounts and other websites for this stuff anyway.
They are planning on doing international brokerage soon.
I would imagine the ETF space could be a good earner for the company, however I'm slightly unclear on just how that's going to form and work at the moment.
I think the company is yet to endure any pushback from competition yet and it would be interesting to see how that would play out.
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