A bit more detail, straight out of the 4D
"The supply agreement allows for the exclusive sale of Gage Roads draught and packaged products at Optus Stadium and Stadium Park. In exchange, Gage Roads provides annual rights fees, volume rebates and sponsorship fees to the operator.
The stadium strategy is a significant and additional part of the Company’s marketing investment. However, at expected attendance levels and consumption volumes, the return on sales offsets the costs to the extent that the stadium strategy is not expected to have a net material impact on the Company’s earnings. "
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- Ann: Appendix 4D & Half-Year Financial Statements
Ann: Appendix 4D & Half-Year Financial Statements, page-5
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