Ann: Appendix 4E-BKL.AX, page-60

My thoughts below:

I think that the traditions retailers did not see the changing daigou buying behaviour as they have shifted to buying from Warehouse Daigou.

Blackmores is top tier brand. Swisse uses Omni channel too. Both send parcel from Australia to China. Even ground. Chinese buying behaviour still prefers to buy things flying direct from Australia.

Daigou Warehouse has out smarted the traditional retailers.