If you missed the call this morning it sounds like it's already delivering. It's delivering so well so early that they've elected to invest more into it and that's the reason that technically it's not net positive just yet. It appears to be a winner and if there's changes in it's take up from customers and the like they'll dial back the advertising/investment and reap the profits from there. I liked what they said directly about Lasoo in the preso anyway. Give it a listen when the replay drops.
Ann: Appendix 4E & Financial Statements - Year ended 30 June 2024, page-7
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