Ahh yeah i get you, cheers. Yes I'd also like to see that commentary on strategy in more detail for the comeing 12/24/36 months. Market and position a premium brand into Korea, the middle east, China well can be very profitable.. Some nice accolades to back them up... Top 4 distillery in the world has a nice ring... Would love best in the world.
I have a feeling they might be selling themselves short though to a degree with the very limited releases that are selling out so fast, great for revenue and margin, but are any of these wonderful creations putting them more onto the world map - they don't send these drops to international awards as far as i am aware to really generate the momentum.. Id imagine that will come when volume increases and export becomes a possibility (why was a bottle of the good stuff on an international award if you then cant sell it to someone who wants it, it would be frustrating not being able to buy it)...
Ann: Appendix 4E - Preliminary Final Report, page-10
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