Just my estimates based on announcements
June global e-commerce $550,00 + $150,00 global retail sales.
May - we know total revenue was $610k from the sales update.
April - we know from sales update that we had $330k revenue from e-commerce and $150k in retail revenue from Coles (although the SKUs were heavily discounted, hence future revenue in retail will not rise as quick).
Could be more, yes, I have not speculated on revenue from US retail, as I did not have any data available, and I do like to be a little conservative.
For advertising I assume Australian $, spent will only be slightly higher month on month, however we may see a little more spent in the US.
I used the margins available at the time in 2023 for my original calculations, it could be better now as you say.
I won't be upset if we do better than my assessment above! A surprise to the upside is always better than a surprise to the downside.
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