The company can and could have calledthe category buyer at...

The company can and could have calledthe category buyer at woolies any day of the year......they dont need to employ an ex manager from a woolworths subsidiary to make a telephone call.

and even is she now calls........why would Woolies list WHA? what is their product differentiator today, what is the compelling business case for woolies to list WHA product, and what competitive product from the IF category will they suggest that Woolies delete, in favour of making shelf space for WHA product?

Im not meaning to be "cute" or appear negative....im interested in what other investors believe the the compelling product differentiation story today......