Ann: Appointment of Parafix as Manufacturing Partner, page-26

Now the market place will see a business plan created and implemented by OBJ. It will give them an opportunity to showcase their own technology under their own branding
If all the technical claims made over the years are well founded, it then gets down to a management/marketing exercise.
They may just find a niche market in knee pain management, giving them the possibility to extend into a range of associated products.
At some point the company had to take this step. The company will now have the opportunity to demonstrate to the market that OBJ technologies can provide products of value to the consumer.
It would seem a lot of the elements are now in place