I might agree with you in some points, but over the years they...

I might agree with you in some points, but over the years they should have accumulated enough experiences to deal with this kind of situation. I am no doubt Steve has sailed through with Mecca and made that a successful brand. he might have the capability to make bodyguard brand name global too. Of course there is no guarantee of anything but well, why not? this is different product and if it is good and effective by their testing and trial? It should be on path to success. I have no clue about POH as never invested in that stock.. diversity is very important as you don't want to be a one trick pony. so the more products they can come up with , the better chance they can diversify to different products.
I still think it is good on new board to just achieve things quietly rather than shout out loud without substance. Anyway its good to hear some progress from body guard .. let it roll and we wait for hygiene stuff as well !!