The Malaysian BNPL industry has become one of the most...

The Malaysian BNPL industry has become one of the most attractive markets in the Southeast Asian region. Consequently, global BNPL platforms are considering to extend their product offerings for consumers in the country. For instance,

• In December 2021, Australia-based BNPL platform, Latitude, announced that the firm is considering expansion of its product offerings to consumers in Malaysia. The announcement from the firm comes at the time when Latitude is projecting that the in-store and online payments in key Asian markets, including Malaysia, are expected to grow.
• In Singapore and Malaysia alone, the firm is expecting the BNPL market to grow significantly by 2025. In these two Southeast Asian countries, the firm is looking at the target market for bigger ticket installment plans. Notably, in New Zealand and Australia, the firm has partnered with 5,000 merchants.