Maybe find out a little about this technology.
https://en.wikipedia.org/wiki/Unified_communications_as_a_service
2k per store per year, when all they have to do is program handsets remotely, and they can even revert to a softphone model where they simply install software on existing platforms.
You would have to know the ins and outs of the deal quite intricately to work out whether or not this is good or bad. Its possible that Aqura only need to spend a few hundred k to implement the solution as they are providing an already establish cloud based telephony system and delivering *think of zoom*.
