The hardest thing to do with a not so well known product is...

The hardest thing to do with a not so well known product is advertising, the company should target business publications to get the product into the eyes of management , baby talk it in plain speak so they can get it to the IT department.

You cannot target this towards company IT by advertising to the hidden internal IT machine, it has to be made so simple that the non technical business heads get on board and drop it onto IT personal. If it was Nortons anti virus it would sell itself. Kojensi is too specialised for retail sales. The sales build for Archtis would have been a hard slog but once accepted and it gets the top tier companies on board it will take off, especially if larger companies are using cheap crapwear and get hacked. Push the product with commission to IT and Cyber security consulting firms, add trailing commission. Boom!