In about 3 weeks we will get the Quarterly Results Investor Update Webinar. I'm really keen to see what spin the put on this one. In the last one we were "buttered up" to be prepared for not achieveing cash flow positive. I think the thematic spin will be that " all the fundamentals are moving in the right direction". We will be presented (and focused on) percentage increases because the absolutes will be very small - small number divided by a small number will give us a bigger percentage.
I'll say it agin - AR9 made a big mistake when they decided to focus business effort in such a small sub-sector: Defence. It moves very slowly and Defence does not see AR9 as a significant big player. We are relegated to hanging off the coat-tails of the larger companies, if they want us involved. This obsession with Defence is not paying appropriate dividends for contracts. Being rewarded with trinkets and offerred presentation slots at conferences just doesn't cut it for what we are investing in Defence.
It's time to admit it and diversify into the market and pitch AR9 as a lead contractor in other sectors like banking, mining, health, manufactering. It's time to shift out of their comfort zone.
