Except Gangnam Style is etched into my brain and you remined me what a game changing song that was was .... no one in Oz had ever heard of Psy ...I'm guessing ...yet he is just HUGE . The fad hasn't passed .... its growing exponentially I reckon .
Similarly with Defense etc ...the net work of suppliers, contractors and collaborators ( within Oz and overseas etc) is Huge . Many of those contacts and collaborators supply to multiple industrial sectors and users .
So what selling point to other sectors ....and I not AR9 do sevice players in other sectors
