Newspaper article reports Asaleo will be branching out to Aldi....

Newspaper article reports Asaleo will be branching out to Aldi.
http://www.thebull.com.au/articles/a/58462-asaleo-branches-out-to-aldi.html

Whilst growth potential is there, I am worried that it will not be well perceived by Coles & Woolworths.

I've had witness myself, coy's diversifying by supplying to competitors, which resulted in the original customer terminating their contract with the company. On the other hand, Asaleo's consumable products are generic..so it might not affect them. Views anyone?

Cheers
bmng