Say you have a business on potentially the cusp of something...

Say you have a business on potentially the cusp of something great, disrupting and very profitable. Yet at the same time you have top shareholders who are heavily underwater having supported the company for over a decade with nothing to show in terms of market capitalization , How do you make them happy and ensure they come out on top? Perhaps a raise offering only 4 for 1, with free options, at the very bottom. This creates a monumental shift of the % ownership of the business geared to the heavy lifters. Now there might be a few larger holders who are happy to cash out, and clearly are seeing that now, and others who are increasing their ownership significantly. Cant wait to see next top 20 and the paradigm shift.