The shares issued to cloudhouse will happen over a longer period...

The shares issued to cloudhouse will happen over a longer period of time than would be usually acceptable to shareholders.
Usually if a company issues more shares(a dilution to current shareholders) it has to do so during a limited time, so the value of the shares doesn't greatly deviate from the original issue.
In this case, the shares issued to cloudhouse were Earn out shares as part of BPF's acquisition, thus the shares are an incentive for the new holders to continue to operate in the best interests of the new owner, not just dump and run, so to speak.

srm777