Happy, you just don’t understand the play here!
ATARI is the God Father of video gaming and has a nostalgic and familiarity to likely tens of million of people occupying the planet today.
For a stretch of time probably the most Iconic brand in many parts of the world, for sure in the USA.
You just can’t put a price tag on what that means to people, to remember their youth and past and enjoying the simplicity of these video games and (much simpler life) as it was 30-40 years ago...
I am hoping the move will be a brilliant strategy combining the collectible strategy along with familiarity of the Brand!
FYI: I have an Atari console on order and expect it to be shipped by Christmas this year!
If you still own shares, you might try the concept of supporting the Company you invested in...
Ann: Atari partners with Animoca Brands to make blockchain games, page-74
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