Ann: Atomos Adds Sony Alpha to ProRes RAW, page-4

16bit raw output on the new Sony A7s3 is ONLY available with an Atomos unit. This is a big consideration in the pro user market segment.

For serious video producers, this is game-changing functionality that further entrenches the company's technological moat.

Prores raw footage of this quality was previously only available with much more expensive Sony cinema cameras, and enables the A7s3 (A$5500) footage to be cut seamlessly with sony flagship digital cinema cameras like the F55 ($49000+) and F5 (A$23000+).

If this camera and atomos combo is Netflix approved (which on spec alone it should be), it will walk off the shelves for being among the cheapest broadcast cameras available for pro and aspiring film makers.