A cynical person might see this as a $10M investment in offsetting an already shrinking margin.
The idea of a challenger brand, so small it will soon be back in the "other" category, having a legit reason to launch a budget brand is a joke.
The real problem for me, if this is a good idea, with automated processes on the well regarded ABB network, why on earth would I stick with the ABB service and not just migrate to this one? How will this not eat ABB margin?
Another thought bubble that probably should have stayed as such.
A cynical person might see this as a $10M investment in...
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$2.97 |
Change
-0.140(4.50%) |
Mkt cap ! $877.6M | |||
| Open | High | Low | Value | Volume |
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| No. | Vol. | Price($) |
|---|---|---|
| 7 | 29023 | $2.96 |
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| Price($) | Vol. | No. |
|---|---|---|
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