Yes but is this novelty selling (ie everyone exclaiming 'oh I remember these!!!!') or will they be return customers.
I don't think we will see any increase in the SP until YOW can prove its sales are not just going to be a fad. As has been discussed before, there are other markets (eg Canada) where YOW did not even attempt to market as the sale price was not competitive.
Will watch in earnest.
Ann: Australian Market Update, page-14
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