this is a ball tearer of an announcement. Changes the way many have thought about SMA as solely reliant on selling content to mobile users. So now we have train tickets in China, Lotteries in China (Hainan at the moment), Wine from Australia and others.
This deal shows the potential to Australian and other companies outside of China looking for an entry to China and a billing solution, with the added advantage of leveraging the SMA customer base for marketing. Can't wait to see who's next.
