Why? they already spent millions on market end of 2015 and start of 2016 which was expected as it was their product launch and now their product is out there, it all about word of mouth (which is the most effective marketing product and cost them nothing), if they have a good product people will buy........the marketing cost in Q1 and Q2 has been most concern for some investors.
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Why? they already spent millions on market end of 2015 and start...
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