Ann: Balance Sheet Strengthening to Support Profitable Growth, page-270

You can see from @coppergaz calculations that Zip is far from a groundbreaking product and is in fact much worse than credit cards.

For a business to grow it requires a long term desirable or value enhancing product and Zip has neither so will continue to churn customers.

Its far more cost effective to retain existing customers than to recruit new ones and Zip faces the added problem that it takes ten positive reviews to overcome one negative review and all those dropping off the platform will be complaining about the punitive interest charges.

Its a short sighted and short-term strategy which will inevitably fail.