To be honest, it's concerning they have to resort to TV advertising.
Is there just only a very limited market for ZOLEO in Australia?
Did they overestimate Aussies adopting the product?
Is the Aussie culture of 'it will be right mate' an issue in that people are used to blackspot and don't bother?
We have shipped 120k unit somewhere, must be easily 100k of those to US / Canada. Good for Roadpost I guess.
Subscribers barely growing here and after European launch, our subscription revenues went down this Qtr.
The Iridium Go Exec looks a winner though, where we will make some margin, so maybe that will save us.
To be honest, it's concerning they have to resort to TV...
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