The positive of this announcement is, this order seems to suggest that despite the Go Exec! launching in February 2023, the Original Go is continuing to operate at a similar sales pace of orders with little to no cannibalisation. For comparison purposes, they announced a $2.5m order for Original Go in October last year.
That's pretty significant considering the Go Exec! is also performing ahead of forecast and expectation. It has not come at the expense of sales of the prior model.
Considering there is an alternate world where the Go Exec crushes demand for Original Go to zero, which has not happened.
Instead, we have the Go Exec! performing strongly and the Original Go with little to no drop in run rate demand.
Assuming ~30% margin this order is ~$750k GP - nothing to sneeze at.
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- Ann: Beam Receives Additional $2.5M Order for Iridium GO! Devices
Ann: Beam Receives Additional $2.5M Order for Iridium GO! Devices, page-6
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