Thanks for the feedback mate. My sisters are big into hiking,...

Thanks for the feedback mate. My sisters are big into hiking, rock climbing and canyoning and likewise hadn’t heard of Zoleo until I mentioned it to them. Unsurprisingly they know (and are fans of) Garmin though. BCC can’t compete with Garmin’s marketing budget so they have to be a little creative in their marketing efforts- it’ll take time to gain market awareness and acceptance as a competitor product. Based on the sales figures to do date BCC is having some success here although it’s hard to gauge how well Zoleo is really doing given the lack of transparency from BCC management around this revenue stream.