To accept payment in instalments — such as BNPL loans — and administer payment plans, Limepay owns a loan book and takes the credit risks on behalf of the merchants. Using BigQuery, the company runs credit analysis on consumers who sign up for its BNPL product on any merchant website and shares the lending decision in real time so they can complete their purchase.
"We prefer the simplicity of SQL to query data for business insights," says Britz. "BigQuery gives us a basic SQL interface that meets our current needs with the ability to scale complex queries for massive datasets as our transactions increase."
https://cloud.google.com/customers/limepay
Yes it seems Limepay provided a facility to enable businesses to brand as their own BNPL however it also seems they did fund some of the initial loans off their own balance sheet, cant find anything conclusive to this other than the exert above
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