Seems like this is the new discussion thread so may as well post here...
FIJ seem to be ramping back up on the social advertising. They posted on instagram a few days ago via Adrian fowler which has achieved its best ever likes. Usually a post averages 100-300 likes a post, this one over 2,300 + and was liked by about 5 or 6 people who each had 100,000 + followers etc...
I also like that the last two posts have been adverts, but seem to be honest reviews... its way more organic that previous and definitely achieving more likes (therefore impressions / views).
FIJ also seem to be teaming up with other brands to leverage awareness.
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