Atomos products are regarded as luxury items. With interest rates going up and budgets getting tight, I'm sure that putting off the purchase of one of their products is one of the first things to save money on. I thought I jumped in at a steal a few months back at 22 cents. Thank-fully didn't take up the cap raise as had a feeling it would sink even more so I could average down even further. As if 6 cents wasn't bad enough. Realistically is there actually anything that management can do to lift this back up? Without sales or a new market leading product, all it can do is rely on what it has.
On the flip-side I got many emails about Black Friday sales. More importantly were the many emails that followed extending these sales. So it's not just Atomos that was having lack lustre sales figures.
AMS Price at posting:
5.9¢ Sentiment: Hold Disclosure: Held
