Ann: Best Buy US Expansion for LIFX, page-17

The mind boggles, you don't think being able to try before you just pick a box of the shelf to take home isn't a good thing?

We are the brightest in the smart lighting space, plus the lowest cost per lumen, having a display to illustrate that is fantastic, especially if Phillips Hue is sitting next door to LifX.

The comments and attitude above leave no doubt as to why the SP is where it is, lots of negative Nelly's