The issue i see, is with so many people underwater and upset -...

The issue i see, is with so many people underwater and upset - included myself, any piece of news that doesn't dramatically increase the share px is going to be discounted and seen as rubbish, even if the core information is a step in the right direction towards both increased revenue and profitability.

When a series of these positive steps in succession hit the market, the positivity will then have a flow on effect to the market.

Without wanting to get ahead of ourselves, as putting expectations on BUD has been fraught with issues in the past, could this be the first step the release of new product lines from BUD/LIFX - it is noted the new shelf space t is in a category outside of "smart homes"?

https://www.cnet.com/news/lifx-at-ces-2019-new-lights-hidden-features-and-a-plan-for-your-tv/