Ann: BET signs partnership for British and Irish horseracing, page-3

BETMAKERS SIGNS PARTNERSHIP FOR BRITISH AND IRISH HORSERACING
Highlights
• Multi-year agreement to live-stream British and Irish racing and content into Australia
• Partnership with SIS and RMG includes licensed rights for more than 50 racecourses
BetMakers Technology Group Limited (ASX:BET) (“BetMakers” or the “Company”) is
pleased to announce the Company has signed a multi-year live streaming agreement with
Sports Information Services Limited (“SIS”) and Racecourse Media Group (“RMG”) for the
distribution of live horseracing vision and wagering content from Britain and Ireland to
approved corporate bookmakers in Australia.
The deal will see BetMakers as an authorised supplier of vision and content held under
rights by SIS (which holds the rights to all 26 Irish racecourses plus Ascot and Chelmsford
City) and RMG (which holds the rights to 34 British racecourses).
SIS’s Commercial Director, Paul Witten, said: “This is an important step in driving greater
access for British and Irish horseracing content in Australia where we know it is popular with
punters. SIS has over thirty years’ experience promoting and facilitating vision and data to
grow racing revenues on an international basis and this deal with BetMakers allows us to
grow that reach through a number of new integrations with Australian digital operators.”
RMG’s Commercial Director Nick Mills said: “We are pleased to see this deal eventuate
with BetMakers, which builds upon our recent Sportsbet partnership and the long-standing
relationship we have through Tabcorp and SKY Racing. The deal results in a bigger audience
within Australia, driving new digital revenues for our racecourses through increased returns
generated by wagering turnover growth.”
BetMakers CEO and Managing Director Todd Buckingham said: “The model of a global
racing network, importing and exporting live vision and wagering-related data and content
to promote racing across regulated jurisdictions across the world 24/7, is something
BetMakers has been successfully promoting. We are delighted to partner with SIS and RMG
to bring British and Irish racing to as many punters as we can through our partner operators
in Australia. This deal also supports British and Irish racing by increasing commercial returns
for the sport.