Yes, exactly Why would any SME that needs Tier 3 accredited...

Yes, exactly

Why would any SME that needs Tier 3 accredited services, be sitting on their thumbs waiting for 12 months + past the initial deadline, to sign up with DC2 when they could have already been getting the service elsewhere? Where is the target audience and why would they choose DC2 specifically? Especially given in an interview on Youtube, Justin said DC2s main competitive advantage is they're "good guys and gals and work closely with our clients"........ (see link)

I'm still scratching my head about the doubling of the sales team, very interesting. Maybe they're on commission so their income is relative to sales generated? I'm not sure that would be the case though, given how management have remunerated the "staff" so far since IPO.