Just doing a little reading.
An affiliation with Zeta lòoks to be an amazing leg up for BIG. Zeta are regularly making strategic acquisitions and deals to be competitive in the cloud based marketing space. Boomtrain, Disqus and Visto all in the last 12 months.
https://www.prnewswire.com/news-rel...ub-for-programmatic-technology-300583084.html