Brilliant. Actually one of their best. A similar acquisition in...

Brilliant. Actually one of their best.

A similar acquisition in Australia for BIG (BHA) is really what empowered their pillar one here, this enables a similar customer approach and ramp up strategy in the US. And let's face it, the US is a huge market that dwarves Oz. Making inroads there will be an absolute game changer.

Hinting at a paying users for reviews type approach (if I read right) is also interesting and might fast track exposure to the BIG brand even quicker.

There is so much to like about the way BIG is evolving and forward looking but still very much cementing pillar 1 revenue.