BIG Growth Strategy See accompanying tech presentation. In line with BIG’s global growth strategy, the purchase of Tipsly not only facilitates a significant and swift upgrade of the Company’s current consumer video review app, but also provides software features for an SME-focused application with dashboard. This immediately activates BIG’s third pillar business model providing full functionality of BIG’s unique, video review-and-share, B2B2C video ecosystem. Strategically the acquisition also provides immediate market penetration into the US hospitality vertical, additional revenue across all three pillars of the business model and a significant opportunity to launch the BIG brand into the US market. The acquisition specifically benefits the BIG business model as follows:
Pillar One - The Tipsly tech suite will provide SMEs with an SME dashboard featuring geofencing, geo-targeting, in app messaging to customers, in-app purchase, in-app booking and access to consumer data and analytics. This provides SMEs with an irresistible video technology marketing service as an integral part of BIG’s video ecosystem. Tipsly also has a database of 140,000 SMEs in a key US bars and clubs vertical.
Pillar Two – Enhanced consumer app provides consumer generated content for BIG’s video library, shareable content, increased video views and significant brand advertising and sponsorship revenue with a minimum of US$12m in guaranteed advertising revenue in 2018.
Pillar Three – All of the Tipsly platform and app features benefit pillar three including consumer concierge services, in-app purchases, in-app booking, data analytics, product scanning, reward/incentive programmes and Uber access
BIG Price at posting:
$3.99 Sentiment: Buy Disclosure: Held
