Ann: Big Un Limited Strategic Update, page-18

I think the key to the experiential "Big Hug" campaign is about converting more customers who are on-boarded to unconditional contracts. Nothing like a face to face meeting with business owners to sell the true value of the BIG offering. This will be at a cost but will more than be offset by increased revenue leading to bigger profits in the future.

This is from their US update -

"Contracts on-boarded require a customer to sign a conditional agreement to take video technology and marketing products ranging in value from USD1,000 to USD12,000 pa. To date the sales team has been successful in converting customers into unconditional contracts at a rate of 50% and the ARPU of US customers is currently US$4,500 (AU$5,900)"