Ann: Big Un Limited Strategic Update, page-46

I don't think you understand what I mean. When a business provides a great service to a customer the customer usually feels that they need to give something back to the business, this is called reciprocity and is surprisingly very common. Especially when it comes to service based SME's that would have regular customers which become friends of the business. In a lot of cases these customer will offer a testimonial. If the business is offered a testimonial they can quickly point their customer to the BIG app. If the app is fun and easy to use then there is every chance that person will mention it to their friends. Word of mouth marketing has a flow on effect which will all stem from the training that these business owners will receive. In return the business owner builds a small library of reviews for their business which will more than likely bring in new customers. One hand washes the other.