Ann: Big Un Limited Strategic Update, page-88

Just got home from work and finally had a chance to read the Ann. Its actually a pretty good announcement. Shows the company is innovative and forward looking. It will lead to higher cost, but they do have an astronomical amount of money coming in, and they will effectively use it to accelerate growth. This is exactly what i would do in this instance if it was my money, and it is undoubtedly the correct move IMO if big is to become the next big thing.
4c will tell us cash flow status. May be some surprise if expenses have increased to drive growth, but we may then see early increase in revenue in q3. At some point instos will start recognising the undeniable growth opportunity here, and will start loading up. I don't think thats too far away, and personally still think $5 should be on the cards soon.